‘Skin on … Skin off’
LIQUONA’s interactive body map
How interactive visuals are helping healthcare professionals consume content
Leaflets are so pre-pandemic! Dynamic 3D body maps with toggle options are in!
As medical practices constantly evolve, so too must the training and information materials for practitioners. At Liquona, we believe in taking a visual-centric approach to communications.
When our client required medical dosing information for their product to be accurately communicated to healthcare professionals, we made a 3D body map to do the job.
The Future of Learning
We created an interactive 3D model of the human body. The user can rotate the body and toggle the skin on or off to reveal the muscle structure underneath. To organise the content, the body is split into clickable muscle zones, from where the user can navigate to individual treatment hot spots. Each of these serve up specific technical information about that muscle and the treatment it should receive.
Most communication is non-verbal
How might you see all the muscles that you need to, since some are covered by others, you ask? Well yes that is a challenge we faced in fact – Good question..
-Each muscle can be explored visually, zoomed in and rotated around, users can see where a muscle sits in the body and if it is obscured by another muscle. That muscle temporarily goes semi-transparent to enable the underlying muscle to be seen in situ.
It’s well known that visuals improve user engagement, help comprehension and aid content recall. Actively pushing users to engage with learning material, whether that’s through an interactive toggle video, or 360 3D models like this one, means the user engages with the data more efficiently (Schwan and Riempp, 2004).
Also, by being digital, one quick update at source level means all users, in different markets have instantly updated content too.
Building the Body… Warts and All
So how did we make an interactive 3D rotating, anatomically correct human model with injection hotspots and muscle zones?
Coding, coding, and… Oh yeah, more coding (and lashings of design work too actually). But the end result is a tailored web app that dynamically renders in a user’s browser, meaning they do not need to download the app, they just visit the experience online via a url – just as you would visit any website.
This project perfectly shows the potential for new forms of digital content, thanks to the capability of the latest browsers, combined with the processing capability of modern laptops and devices, and of course ever faster internet connections. You can expect to see content ‘moving’ this way at an accelerated rate over coming months.
For this project our team worked with a licensed human body model which we adapted to be more anatomically correct, before creating and separating the muscles we were interested in.
We call our body map an example of our BodyMapz service, where we tailor the visuals of the human body to illustrate medical information for your product or specialist area, no matter what it is. Our BodyMapz can show off how your product is administered, or show the muscles, veins, bones, nervous system or organs that are of interest for your product.
If a highly visual approach to communication is what you need, who you gonna call?
(Don’t call Ghostbusters, nice guys but they’re rubbish at this stuff)
Ask us for ideas (we’ll have plenty).