BodyMapz – An interactive visualisation app
Interactive visuals are now helping healthcare professionals consume content
As medical practices constantly evolve, so too must the training and information materials for practitioners. At Liquona, we believe in taking a visual-centric approach to innovative healthcare communications.
The Future of Learning
Most communication is non-verbal
It’s well known that visuals improve user engagement, help comprehension and aid content recall. Actively pushing users to engage with learning material, through interactive content like this, means the user engages with the data more efficiently (Schwan and Riempp, 2004).
Because it is digital, updates are easy! One quick update at source level means all users, in different markets have instantly updated content too.
Building the Body… Warts and All
So how did we make an interactive 3D rotating, human model with treatment hotspots and muscle zones?
Coding and design! We took a 3D model which we enhanced, and coded an invisible mesh with hot spots on it. The clever bit is that he mesh moves in alignment with the model, giving the impression of a clickable 3D asset. With page pre-loading and responsive design, all programmed into the app, the user experiences a smooth and seamless interface, which works hard in the background to make it easy for the user and the device using it!
We use in ‘browser rendering’ for the dissemination of our interactive web apps, meaning the user does not need to download any apps, they just visit the experience online via a url – just as you would visit any website! Easy.
This project perfectly shows the potential for new forms of digital content, thanks to the capability of the latest browsers, combined with the processing capability of modern laptops and devices, and of course ever faster internet connections. You can expect to see content ‘moving’ this way at an accelerated rate over coming years.
This body muscle map is an example of our BodyMapz service, where we will tailor visuals of the human body to illustrate medical information for your product or specialist area, no matter what your treatment type or information that you need to convey. Our BodyMapz service can show the muscles, veins, bones, nervous system or organs that are of interest for your product, and explain how your products or treatments are administered to those areas.
If a highly visual approach to communication is what you need, who you gonna call?
(Don’t call Ghostbusters, they’re nice guys, but they’re rubbish at this stuff)