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      Is TV advertising still relevant?

      Since television advertising has been around for more than 70 years, it has shown to be a potent and successful marketing tool. Television is still important and relevant in today’s marketing tactics despite the growth of digital and social media…

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      Is video more engaging than text?

      In terms of engagement and impact, video content has surpassed conventional text-based formats to become one of the most potent and effective types of information. Several factors make video more engaging than text, including: Multiple senses are stimulated by video:…

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