Economy. By using the same, yet personalised advert for different authorities, we offer campaign packs at a far lower price than if content were made to order for each customer.
Efficiency. Because the content is ready made, we can deliver very quickly; your ads could be working for you on radio, online, on TV and in print in just a few days. We take care of everything! Our unique approach is designed to save councils money.
Authenticity. This campaign was designed by our creative director who is himself a foster carer. We worked in conjunction with Surrey Council fostering service and their own stakeholder focus group that included the families team, social workers and foster carers, all to ensure this campaign draws on years of a collective of expertise to equip authorities with the most effective messaging possible.
The ad itself was also voiced by a foster carer.
We LOVE the concept and strap line: "Make your ordinary Extraordinary"! This encapsulates the fostering experience better than anything we've seen before and it reaches out to the audience that fostering is something that ordinary people can undertake.
Social services and Fostering Recruitment Focus Group