Foster Recruitment Campaign Packs

If you work for a local authority that wants to recruit more foster carers, our foster recruitment campaign packages are perfect for you.

We've taken the hassle and cost out of creating a multi media campaign.

Our content equips you for tv, radio, social advertising and print!

Get started by calling 0207 7577473 or mail FosterCampaign@liquona.com

View The Fostering Advert

You choose what's in your pack!

There are 3 campaign packs to choose from. You can Pick and mix : Choose just one or have them all. With any selection you make - you will get the print pack included for FREE.

All 3 campaign packs are based on the same beautiful and impactful creative, scripted by a LA foster carer!

Social Pack £1,400. A 30 second social ad and 3 x 10 second social shorts, delivered in widescreen and square shape. 2 x animated GIFS for twitter, insta and an insta story. All subtitled. You post and manage the social content on your own social channels, including any paid for promotion, or our partner social media agency can administer that for you.
TV Pack £5,000. The 30 second TV ad, featuring your call to action and contact details! This pack includes £3000 of media spend on local Sky channels, and we'll take care of everything to get you on air.
Radio Pack £4,500. The 30 second radio ad featuring your call to action and contact details ready for us to send to your local radio stations, and this pack includes £2500 of radio media spend!

All prices quoted are subject to VAT

Get in touch now

With every purchase you get:

Image pack for FREE! Files include: A1 poster, 2 x email/ web banners, 3 x pop up floor banners, A5 leaflet, static square social image. All ready for you to add your own call to action, logo and contact details (or we can do this design work for you as an optional extra).
Dedicated producer (Yes they fit in the pack too) No matter which packages you choose, your dedicated producer will be on call to handle your project.

Ask for more info at FosterCampaign@liquona.com

Our Approach

Economy. By using the same, yet personalised advert for different authorities, we offer campaign packs at a far lower price than if content were made to order for each customer.

Efficiency. Because the content is ready made, we can deliver very quickly; your ads could be working for you on radio, online, on TV and in print in just a few days. We take care of everything! Our unique approach is designed to save councils money.

Authenticity. This campaign was designed by our creative director who is himself a foster carer. We worked in conjunction with Surrey Council fostering service and their own stakeholder focus group that included the families team, social workers and foster carers, all to ensure this campaign draws on years of a collective of expertise to equip authorities with the most effective messaging possible.

The ad itself was also voiced by a foster carer.

We LOVE the concept and strap line: "Make your ordinary Extraordinary"! This encapsulates the fostering experience better than anything we've seen before and it reaches out to the audience that fostering is something that ordinary people can undertake.

Social services and Fostering Recruitment Focus Group

Optional Extras

Want your regional dialect? No problem. We'll record a professional voiceover with an accent from your region, to replace our existing voiceover on the content. £POA

Want your social pack personalised? No problem. We'll record and design your call to action and branding. £1270

Want more media spend on radio or TV? No problem. You set your budget and we'll share a proposed media plan to meet with it. £ You choose!

Need those print assets designed? No problem - You get the print package for free when you buy any other package from us. We'll just spend a little time tailoring those assets with your contact details, call to action and logo. £699.

FAQ

Are there any ongoing licenses to pay?

Nope. The digital ads are licensed to you for 12 months with no ongoing royalty payments in that period. You can extend the license if needed. The print pack is yours to keep on using as long as you like.

Can I use the advert myself on radio or TV?

Nope. We retain that role as your media agency. More media can be purchased for LIQUONA to manage for you, and we will charge an admin fee of £200 for us to process each commercial to the broadcasters each time you want a fresh airing.

Can I have a different media spend?

Yep! The media budget in the packages that we offer are minimal entry price points. You can set your budget for the media spend and we'll give you a media plan for your consideration showing how that budget can be best used to target your audiences.