Naked Campaigns – Using targeting and messaging to drive results

Going behind the scenes with Creative Director Matt Day

2 x case studies with video at their heart (The Federation of Master Builders and Surrey Fire and Rescue) and the remarkable results they achieved.

In this webinar, Matt explores the foundations of what all campaigns need to include, how to get the messaging right, and how you can target your ads on TV to specific audiences. Matt also shares a campaign planning framework to help you plan and create campaigns that drive results.