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What do we mean when we talk about production values?

The higher the production value the more engaging your film will be.

For example, there is a good reason why the X-Factor film with more than 10 studio cameras.  Having lots of cameras means you can regularly switch camera angle, keeping the energy high. Every time you switch angle you give the audience a different perspective and this helps to keep them interested.  Imagine watching a live X-Factor final from just one camera position, we guarantee you would switch off after a few minutes.

At LIQUONA we put our client’s budget on screen, which means that the greater the budget, the more we can do for you.


Production Values Explained


Example videos

Below are some links to different examples at three production value points.

high production values

mid production values

eco production values


What about animation?

To understand more about production values for our animations and to see examples at each level, see here.


The Stats…

The higher the production values, the better the audience retention will be. Across the videos on this website the videos with high production values have an average engagement (the amount of the video that is watched) of 51%. The videos with mid production values have engagement of 38%.

The higher the audience retention and engagement the more likely you will be to achieve a return on investment.


Every video we make is bespoke.  If you have any questions please contact one of our producers who will be happy to help.