Fire & Rescue
This film was produced for the Fire and Rescue service as part of the 2022 recruitment drive.
This ad attracted 7.42% female applicants, almost double the previous year's!
This ad also attracted 20.56% BAME applicants , more than a twelve fold increase on previous years!
Sophie Read - Senior comms manager, Surrey Fire & Rescue
The advert was used online, social media and TV advertising.