Demo Your Product
Before someone pays for an app or software, they’ll want to know how it works first. By watching a demo video, they’ll feel more confident that this purchase is worthwhile for them.
Through video, you can communicate the benefits of your product or service. It’s an opportunity to show off your features and explain why they’ll be valuable to your customers.
As a brand, videos can help people understand who you are and what you do. Visuals and moving images are a great way to help people remember you, so they return as a customer in the future.
Support Sales Teams
Explainer videos are a useful tool for sales teams if they want to move someone closer to a purchase. It can also help them answer frequently asked questions in an easy-to-understand format.
Boost Social Media Engagement
Videos can be used across multiple marketing channels, including social media. They’re a quick, bitesize way to stop people scrolling and focus on your brand. They can also support paid adverts to encourage people to click through to your website.
Explainer videos aren’t just a sales and marketing tool. They can help people navigate through your website, too. For example, if someone is applying for a job, using an explainer video can ensure they complete all the relevant forms to give them the best chance of success.