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      Explainer Video Company

      Need a new way to explain your products or services? Video can help communicate your message and connect emotionally with your audience.

      In fact, according to a 2022 HubSpot survey, 88% of people who watched an explainer video were persuaded to make a purchase.

      Liquona is an explainer video production company with 10 years of experience. We’ve never gone over budget and we create videos that increase the ROI of your marketing efforts.

      We’re full service and can take care of everything for you: from script to pre- and post-production and filming.

      Communicate clearly, engage your audience and convince them to take action.

      What is an Explainer Video?

      An explainer video will simply and stylishly explain your product or service to your target audience in a clear and concise way.

      Explain [verb] "make (an idea or situation) clear to someone by describing it in more detail or revealing relevant facts"

      Case Study - Octopus

      We made an explainer video for the HR software company Octopus, which increased their ROI.

      “Someone who lands on our website after searching Google for “HR Software” will request a quote a little over 2% of the time. If they watch the explainer video this enquiry rate shoots up to over 70%!” - David, Octopus.

      See full explainer video case study

      Case Study - Intellidrive

      Vista Mobile asked us to make this isometric animation to explain their Intellidrive application to users. It uses 2D animation to visualise the product and make it easier to understand.

      See full explainer video case study

      How Our Explainer Video Production Process Works

      The process starts by understanding who your target audience is and what information they’re looking for. From that starting point, we design an animation that will engage them.

      Our production process takes you from designs, through scripting, storyboarding and final delivery. We take care of the whole process so all you have to do is sign off what we send over to you.

      Uses

      Explainer videos work best when they have a clear goal – for example, to increase sales. If we know your goal, then we’ll target the audience with information about your sales proposition. The tried and tested ‘problem’ ‘solution’ method works really with this type of content.

      Explainer videos are also very powerful at explaining complicated ideas. They can help viewers visualise concepts and gain a deeper understanding of them.

      Here are some other uses of explainer videos:

      Demo Your Product

      Before someone pays for an app or software, they’ll want to know how it works first. By watching a demo video, they’ll feel more confident that this purchase is worthwhile for them.

      Communicate Benefits

      Through video, you can communicate the benefits of your product or service. It’s an opportunity to show off your features and explain why they’ll be valuable to your customers.

      Attract Customers

      As a brand, videos can help people understand who you are and what you do. Visuals and moving images are a great way to help people remember you, so they return as a customer in the future.

      Support Sales Teams

      Explainer videos are a useful tool for sales teams if they want to move someone closer to a purchase. It can also help them answer frequently asked questions in an easy-to-understand format.

      Boost Social Media Engagement

      Videos can be used across multiple marketing channels, including social media. They’re a quick, bitesize way to stop people scrolling and focus on your brand. They can also support paid adverts to encourage people to click through to your website.

      Guide Users

      Explainer videos aren’t just a sales and marketing tool. They can help people navigate through your website, too. For example, if someone is applying for a job, using an explainer video can ensure they complete all the relevant forms to give them the best chance of success.

      Benefits

      Improve ROI

      According to Hubspot, 88% of people who watched an explainer video were swayed to make a purchase. Our own case studies attest to this, too. When a user watches our explainer video for Octopus, they’re 70% more likely to make an enquiry.

      Multi-Channel Distribution

      Videos aren’t just for websites: they can be used as part of social media and email marketing campaigns as well. They have benefits that reach far beyond improving the conversion rate of your landing pages.

      Accessibility

      Videos mean that people with disabilities can access your content. Also, some people just prefer content in video format, so you’re helping them digest the information in a way that best suits them.

       

      Liquona is an explainer video production company helping businesses, brands and charities to connect with their audience. Enquire about our services to learn more about how video can help you.

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