Music plays a vital role
The music track that you choose for your video can more deeply engage your audience, or distract their attention: It needs to be right!
Music can engage a viewer to make them stop what they are doing and tune in, it can bring moving imagery to life, setting an emotion, the tone and invoking a deeper response in the viewer.
Deeper emotional engagement is proven to aid memory retention meaning that the viewer will remember more of your messaging for longer. Music is not a frilly nicety, it's a powerful tool to engage your target audience.
As well as selecting music that works well for the video, it is crucial to consider the 'tone' of the music - how does it represent your company, product or brand.
Whether public facing B2C, internal comms or B2B, the music should still 'say' something about how seriously you are taking yourself, your product and the value of this video.
But that's not to say the music should be serious! Music can be described as being playful, contemporary, intelligent, friendly, classic, high tec, exciting, calming, inspirational, traditional, luxurious, indulgent, frugal.
Many of those terms are watchwords for the way that brands want desperately to be considered. Let music play it's part in your viewer's experience.
The video on the right is a passion piece created by one of our animators which explores the 'joy' of music and motion. To read more see here.