This beautiful animation was created for our client Boxtop - a freight management and supply chain software company.
The challenge with this project was to clearly represent how Boxtop work around the world: on land, sea and air. The design style that we suggested uses isometric 3D designs to bring simple visuals to life in an iconic stylish way.
What is isometric animation?
Put simply, an isometric animation uses isometric projection to create a visual representation of a three dimensional object in two dimensions. This simple, and clean design allowed us to accentuate the narrative, drawing the viewers focus to the important sales messages of Boxtop.
Stop Motion Animation
Stop motion animation was a stylistic choice for this brand piece.