Produced for The British Veterinary Association this animation brings to life one in a series of information leaflets that were already being used by the BVA, but which they wanted to distribute through new channels.
The existing print material was effectively our brief, which we gave a creative treatment to, making it useable online.
The mistake that some organisations make is to 'dump' their PDFs on to their website in the hope that web viewers will first take the time to download them and then take the time to trawl through pages of text.
We advise clients that customers may be encouraged to download PDFs and further materials once they have been 'hooked' and have had the opportunity to decide that they actually want the materials.
Video is a great way to give web viewers a taster and to help them decide that reading materials is worth their time investment!
Thanks so much. We Absolutely love it!
Sally Burnell - Marketing - BVA
We aren't only experts in animation! To see the promotional film we made for the BVA click here.