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      The concept was born from customer persona market research work DHL undertook.  The insight from customer's was that they choose DHL because their employees care about their parcels. Therefore, the creative approach and brief for the campaign was to celebrate DHL employees whilst appealing to their core customer profiles.

      This campaign was the first-time DHL eCommerce UK undertook TV advertising for their C2X website https://send.dhlparcel.co.uk/ 

      After filming and delivering the TV advert we went above and beyond the brief and conceived and created a disruptive social campaign for them on top of the TV advertising campaign which led to us creating a series of social videos for DHL.

       

      Social media versions