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      How can AI help Marketeers produce visual content that rocks

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      Behind the scenes

      For this webinar we filmed in our Liquona office with a two camera setup.Β  We used a multi camera switcher to cut between the two camera angles and edit the slides live into the web stream. If you'd like help producing a webinar please get in touch and ask for Mark.

      Webinar Transcript

      *Auto generated. Using AI. Naturally!

      I'm Matt with me. Hi, I'm Alex. And, you can see we're from Liquona. So, Liquona is a creative production agency.

      And, also with us today, we have, great support from people behind the scenes making this webinar happen. So thank you to you.

      So you would have just seen in the waiting room, some of the sort of service areas that we undertake at Liquona. We produce all forms of digital content, video, animation, virtual reality experience, and web apps. So our interest in AI as a creative production agency is to keep up with innovations that give us the tools to help us do our creative work. And you'll see shortly that there are lots of helpful tools that you too can start using to do this in your work. But what I think you'll also see in this session is that AI lowers bar for many more people around the world to produce more and more content, exponentially.

      So that's a challenge for you. Mockteers, communicators, to cut through. But the opportunity, is to create distinctive content. Because AI doesn't actually create, it generates, and it generates by referencing what's been made before. So it's regurgitating and reforming, content when it generates.

      The opportunity is to be distinctive and clever with your creative, and never has it been so important to do this so that your work, your communications are distinctive. Of course, distinctive creative content production is us at the corner, and that's what we're here to help you And we'd love to talk to you about that. Hopefully you'll find this session stimulating some food for thought as you enjoy your food at home. Yeah.

      Or in your fish, your sandwiches. We'll be about forty minutes. As we go, please just drop into the chat. Any questions that you have, and we'll pick up those questions at the end in a live q and a.

      Of course, we'd love to continue the conversation around all the stuff today and ways in which we can help you outside of this session. So do connect with us, please email us.

      Great.

      Let's make a start. Throughout the session, we're gonna run a few polls. We'll run the first one now. I've got three polls that were running in the session simply to, ask some questions around, marketing and communications more generally, and we'll be putting the results out. About those polls on LinkedIn over coming weeks. So, the poll here, do you use AI to produce marketing content?

      Answer the poll, pop the results in there, and we'll come to those results in just a moment. So as a scene setter, Alex.

      Just a bit about the history of AI.

      So Alan Turing. Alan Turing invented the computer in nineteen thirty nine. To successfully break the German enigma code during World War two. On completion, he immediately had a vision on how machining, machine learning was and laid the foundation for theoretical theoretical computing and AI. By nineteen fifty, he wrote the first algorithm for a computer to play checkers back then, the machine took an edge to compute and against a human, it really wasn't very good. Jump a long way forward to nineteen ninety seven when AI made a major milestone by beating Gary Casbroff at chess considered to be the world's the greatest chess player at the time. It took fifty years for a computer to be able to surpass human intelligence.

      And that was because of the huge leaps in processing power.

      Back then, AI was great, but it was far from useful.

      AI needs an incredible amount of processing to achieve anything it's amazing to think that deep blue, the size of a small bedroom was a fraction of the power we have in a typical computer today.

      So for so DeepBlue was able to calculate two hundred million chess plate, chess positions a second. Your trusty Mac Bogueaire could probably, manage about a billion. Why? Yeah. Absolutely. So with that, we have incredible power at our fingertips to crunch some seriously sophisticated AI.

      Okay. Let's look at that poll then. So the results are all perfect. Thank you David.

      So, okay. So the majority on the call have, absolutely had a go.

      About a fifth haven't had a go at all. I would say most people are in this sort of exploration period very much.

      And only the top third really saying they're using this, with any sort of frequency. So, yeah, really helpful. Okay. That's helpful, sort of context set up. Thank you.

      Input. Tell us about input, Alex.

      So, as I mentioned, like the chess, so AI is great if it's only got one thing to concentrate on. Otherwise it's not very clever. I'm the same, to be fair. Man naturally.

      So this point, it's now taken seventy years to give it knowledge.

      Fortunately, it now has a wealth of the internet to soak up, as well as, an incredible amount of direct human int, direct human input to feed it also So, sorry if you would. Yeah. Click. And just and when we talk about input, the phrase those phrases that get used, reference AI are deep learning and training that is, doing that. Yeah. Giving it knowledge. Absolutely.

      So So this toddler image, might seem a little bit silly to put there, but you've gotta start somewhere.

      You gotta start somewhere in teaching, anything what the world looks like. Yeah.

      Like a human, it recognizes patterns. So what it needs is repetition.

      And a lot of images of the same thing.

      But who do you think has the time to input all pictures in over and over again. Who has the time to do this?

      Well, you do.

      At least you're made to.

      These, these enable millions of people to teach AI what the world looks like. One one image at a time, over and over again. So I did know this, before, obviously, we prepped for this session. I just thought I was undergoing a, you know, security protocol, but I'm actually training AI, what sort of things objects in the world look like.

      That's right. Yeah. Absolutely. Okay. Nothing's a free as you say.

      So why are we talking about AI now? And it has been the hot topic of the year, really half of last year too. What's changed?

      Essentially computational power.

      The ability to produce results, extremely fast and in real time.

      As well as deep learning at a good pace too.

      Money, increased research and investment, as well as will real world application driving demand, some various, well, chatty PT as well as some very sophisticated, virtual assistants been able to, give you all the information you need. Yeah. Yeah. And we'll come to chat me, momentarily. Sure.

      So, one of the things that one of the themes that always comes up when we're talking about AI is stuff that we look at, and we're a bit frustrated at times where I it's amazing, but it's not that good yet.

      And the point on this slide here is that things that AI isn't currently great at but can do. Tomorrow, it will be amazing.

      Absolutely. So what have we got here? So, I think this is a good example of, sophistication, sort of, and the deep learning over time. So, so yeah, here's an example of where we were with, image generation, a few years ago. The image it produced were more of a suggestion.

      Rather than anything useful or convincing. Yeah.

      That that same request three years later. Yeah. Absolutely. It's now able to participate in far more convincing imagery.

      Yeah. Again, computational power a few years ago, those crude images would have taken a few minutes to generate whereas today, those on the right, they're much more improved. They could be four times the resolution. And probably took half the time to produce.

      Yeah. Well, that's thanks to all the capture clicking I've been doing to teach out what a trainer's doing.

      Yes. Absolutely. So, Alex, that's great and all, but what help is that to, or use it to people in this webinar?

      Well, it's, it's all about get, get using, really. I would always encourage people to, to have a play, really. And, in fact, I asked that question of, of AI, and it had lots of answers for the use. So let me just tease those momentarily whilst we run our next poll. So this is, poll two of three. Over the next twelve months, do you expect the amount of marketing content required by your organization to increase, decrease, or stay the same? So let's just run that please do jump in on that.

      So here's the some of the ways in which AI tells us, good old chat GPT, more about that later. That AI can be helping you, with your activities. So whilst you just glance over some of that, in this session, and we'll come to those poll results in a second, in this session, of course, we're looking at focusing on just content creation, and specifically on audio and visual content because that's our bag as an agency. And also, I think all marketers and communicators know that's the most interesting, exciting of marketing and communications.

      So that's our focus, for the time here. Okay. So many ways it can help us. We've got to focus.

      Let's just look at results of that poll.

      Okay. Alright. Okay.

      Very interesting. Alright. So there is an expectation of increased, content being produced, across the next year.

      Well, very timely then that we're talking about AI, because it absolutely is a really helpful tool to help you do Okay. Let's start looking at some of those tools, that could be helping you to create that. Absolutely. Create that increasing amount of content what you'll see as we go through these slides, we've got lots of examples to show you things that you can have a play at.

      The links, well, if you can't click on them, the names of the place to go and have it go yourself is always in yellow. So in this example, topaz gigapixel. Absolutely. What we've got here, Alex?

      So yeah, tough as keep a pixel. I think this is a great example of AI. This program uses deep learning to upscale photography, starting with very little detail. It's able to, excuse me, understand what it's looking at, and improve the visuals based on what it's been taught.

      I love, what appears to be an accurate reconstruction of the facial features at a much greater resolution.

      And clearly, there's no real detail for the generation of, well, the, for example, the teeth, but it knows how they're supposed to look and does a pretty good job at filling in the blanks. Yeah. Yeah. And I bet if we run a poll on how many people have had at some point in their career, an image that they wanted to use it didn't have a high enough resolution for them to better use maybe to have a full blown print or something like that, instantly you've got a tool here that can give you the resolution that you need. It also opens up fresh of possibilities, of course, for your organization, your company, your archive, images in the past, what are great PR activities activity to use AI to open up your archive images in the past and put them out there fresh restored, for sort of a fresh generation. So creative opportunities as well.

      Alright.

      We've looked at images.

      What have we got here, Alex?

      I love this application. This is topaz video from the same guys who made the last example.

      Naturally, this one's for improving your video.

      Should we play a little bit? Why not? Okay. We're not Rick rolling you, but you are back to hear a bit of Rick Ashley. And if it's not too loud, we'll we'll talk over it.

      There we go. So hopefully you can hear us clearly over over the top of that.

      And yes, we are rolling you really. But What what's the difference here? And of course, there will be limitation based on your, internet connection, and zoom is compressing videos. You see it.

      So we will send out a link, in the webinar and, and afterwards. So you can see this in the full glory, but there's quite a difference between these two images, certainly on our screens. What's the difference? I mean, to us, it's absolutely night and day.

      To be able to do this, again, it's from deep learning. In this case, it's been able to upscale, from standard definition to four k. It has deinterlaced the picture beautifully, sharpened it, and also up the frame rates from twenty five, twenty five frames a second to a silky smooth sixty. Yeah. Yeah.

      For me, I I love the the detail it's restored, like in very brick work and the the the changing things. Yeah. Yeah. So again, great possibilities for organization, content which isn't currently up to spec, but maybe is good to use still can be up resed. You can have increased frames put in there to be with more than frame rates.

      And then, possibility to get maybe user generated content. You know, there's so many things that you can be doing as, as Mark Diaz Communications, drawing in content from your customers, from your members and associations etcetera. But generally, the image quality will not always be good enough. Well, this is the way to make it good enough, and, and draw on that resource. So fresh creative possibilities.

      Okay. So we've looked at static pictures and video being repaired, but audio is being fixed too.

      Absolutely.

      This this example is Adobe Podcast.

      As you say, as we've seen how to improve photos and video, this one does sound.

      Anyone who's tried to remove echo from a recording will know how difficult that can be to do. Yeah. Yeah. We know that.

      This one uses AI to remove all background audio and even echo too. Okay. Let's just play a bit of that and hopefully you'll hear the difference. I'm in a conference room with the window open, and it's pretty echoey in too, not the best place to record audio, yet with enhanced speech.

      All of the background noise and echo is gone. As if I recorded this in a professional studio. Great. So the Beatles did it this year, of course.

      And we've been using tools like this as well. Again, great when got user generated content or things like, webinar recordings and, doing interviews with people anywhere in the world. They can be doing it through a device and that poor quality audio can be massively enhanced. That's it.

      Exactly.

      I mean, a good example is, yeah, we've just that same way, we received a recording from a client. It was very poor quality. Yeah. The echo sound like it's recording a very small room with the window open.

      We ran that clip through Adobe podcast, and suddenly it sound like it could've been professionally recorded. Okay. Not a hundred percent perfect, but worlds are work worlds are away from where it was.

      Okay. So we focused on restoration, using AI to restore and fix, both creative possibilities that brings, but also, a bit to solve problems. Now let's look at generative, AI. So what have we got here with, MERS?

      So, Merv is text to speech. Text to speech. Okay. That's right. So yeah, this is a another form of AI that's received another huge shot in the arm, being trained on how we sound when we speak rather than just synthesizing words.

      Okay. Should we have a listen at that and then chat about it? Absolutely. You do.

      Okay.

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      Check out the website today. Okay. Well, it went a bit longer than I thought, actually, that glimp.

      But, as you say, text to speech, so the input from the human was the was the script, the video separate. Don't worry about that for the moment. So but that audio wasn't just, like your, speak and spell device that yet. You had back in the eighties.

      I think that's what's so clever about it is that, it how it's able to produce and understand how a human sounds, and less of the the monotone robot that we're rather more used to. It's as if it's performing because it's learning and training been to watch or received huge inputs of people performing. I I guess replicating that performance. I guess it's, yeah, it's also AI understands the sentence.

      Yeah. So it's added it's able to add the intonation up and down where it feels is required.

      So great opportunities for your business, of course. You know, easy to, to, to knock out lots of, audio content that you might need on your website for audio description. To help visually impaired users of your building, your facilities, etcetera, audio description of content, quick and easy to generate.

      Chat bots, etcetera, etcetera, all the things that you might need audio for ordinarily.

      There's set voices within this, but also there's the scope, and you've you've played with this to use your own voice and teach it what your voice sounds like. Yeah. That's right. That's, resemble AI.

      Yep. I added my own voice.

      And it was, yeah, able to produce, a crude example of my own They're using your voice, text to speech.

      Assimilation of your voice was then, doing the narration.

      And instantly, of course, that raises an obvious risk for businesses and organizations. And this touches on something that we're not really gonna too much, but just to say, organizations, do increasingly need to have an AI policy Google it, you'll find examples and conversation around having an AI policy, but that might be something you need to think about, in the very near future.

      Okay.

      So creating images.

      So in this choice, generating images. Actually.

      So yeah, I think this is a fascinating service. This one is generated dot photos. Yep. That's the web address.

      No more sifting through hundreds of photos. Should you need? This service will generate unbelievably real AI head shots. Yeah. Taylor them as you need, male, female, age, hairstyle, eye color, ethnicity, which direction they should be looking and even emotion.

      What's particularly useful about this service is that They're royalty free. No GDPR. Yeah. No privacy fears. Yeah.

      And also using faces without any fears of connecting them to health conditions or stigma. Yeah. Yep. Okay. So particularly to healthcare communications, for example, great to have a, put a face to a campaign that maybe not many people would want to put their face to, for example, So, yeah, perfect for that. And as you say it's IP free, obviously these aren't real people. They look very realistic.

      So you're not gonna run into those sorts of complicated patience.

      Yeah. Perfect. Okay. So that's, creating or effectively, that's tech. To image generation? Could you you fill parameters?

      Parameters. Yeah. Yeah. Okay.

      Alright. And so in a similar way, we've probably all experienced at some point needing just the right image. And even, Certainly, when you do, go to image libraries, etcetera, you can't quite get the image that you need, with the right combination of sort of components in it. So, Alex, you imagined a situation whereby you might just need.

      In a kit Yodlee and narnia. Absolutely. It was quite quite fun sort of asking around the office. Well, can we think of something pretty random? What would you like, Bill Murray? Did you like Seema to kill you like him Yodeling and narnia. Let's see let's see what AI did.

      Oh, flame effect transition. There you go. Love it. So the, AR generator for this stable diffusion, that's right. And just to be totally clear, this these images haven't come from a Google search they do not exist. They have been generated based on the parameters you put into stable diffusion to get exactly the image you need. Now, I think you can see, I mean, we're asking a lot of this probably not a lot of references of Bill Murray in a kill or what Yodeling is to combine all those things.

      So you've you've probably given it a sort of more minimal data set to, to pull on.

      But you can instantly see this has got great relevance for campaigns ordinarily make it a bit easier. And it's struggling, but what it's not very good at today, it'll be amazing at tomorrow. Absolutely. The thing we see. Alright.

      Okay. Our third and final poll, over the next twelve months, do you expect your marketing budget some resources to increase, decrease, or stay the same. And whilst you get the results in from that, Alex.

      Enough already, we've rattled on a bit gets off excited, and we definitely have to reign ourselves in from, getting too carried away. Shouldn't we, as promised in our, promo spill organize or found our own organization and use AI to promote it? We did say. Okay. We'll do that next. There are let's close the poll, then that's a very quick one. Hopefully we'll get some results.

      Oh, interesting. Okay. So there's definitely expectation from the previous poll that people are looking to generate more content. And there's quite an emphasis on, budgets pretty much staying the same with, marginal change above or below.

      So In many ways, actually reinforcing the the value, potential value of tools like AI, which can very cost effectively increase what you create. For more or less the same sort of money. Okay. Really helpful.

      Okay.

      So our journey to come up with and launch our own organization, starts with chat GPT. Turs a little bit back. It's very much the poster boy of AI, isn't it? Oh, very much so. Yeah.

      This is, quite possibly the most impressive tool I've I've used in years, I'm sure many of you'd be familiar with it.

      This poster example of AI. Yeah. It's capable of so much I love how well it answers questions, albeit with a caveat to its accuracy at times.

      It's astonishing good. It's helping me with developing code.

      And it's good fun to, to watch it generate song lyrics to any subject you ask for.

      As I've written it, I've added that I see it as a little bit of a Google killer. I mean, it will never replace Google for finding content on the web.

      But, however, looking for help, it can be incredible.

      I once needed some help with, a design I was doing, client had asked me to include some examples of some intravenous iron products.

      I have no idea what these are. I I did a Google search. It brought me up pages and pages.

      It showed me roughly what they were, but it didn't really answer my question. I was looking for what these were. I typed the same thing into chat GPT, and, it listed several exactly what they were. They told me what they were in layman's terms.

      And I put these to the client, and they said perfect. Yeah. And it was like, Wow. Yeah.

      So yeah, as I said, Jachypete did that, whereas Google couldn't really help me.

      I think I've written there that, I believe in a way this is the new calculator.

      You wouldn't dream of spending all afternoon doing calculations without a calculator Why would you spend all Latin in writing a report? Yeah. Maybe. Yep.

      Okay.

      Yeah. Completely agree. We've used it lots. I'm sure looking at the polls, people's, have had a play as well. Just a few things to sort of pick up on. There is a it's not confidential when you, I think unless you've got the paid subscription, the free version, if I'm correct, isn't confidential. Well, maybe both aren't.

      Something something like that. I'm not sure if you need, basically, to use its API version for that. Yeah. But, it yeah.

      The free version certainly isn't confidential, so you are learning it and putting information into the pool, when you submit content onto it. And it also isn't it's not currently trawling, the internet what it is, but that's not making part of its current, responses and results. So there's a cutoff isn't there? That's right.

      Is it April two thousand one? Twenty one. Twenty one. Okay.

      So the most current content won't be No. It's not drawing on the most current content. Couldn't ask it who won the last step, Jacob. Yeah. Okay.

      Okay.

      We've just touched on chat GPT.

      So you might like a cheat sheet to help you start exploring, having a play with chatty BT, if you'd like one. I think we'll send one over anyway. As part of the webinar follow-up for you. But this, if you've not used it yet, is a good way just to start playing with it and maybe even, teach me a few things about it. You didn't know that it could do for you.

      Okay. So our journey to start this organization.

      We actually started with Chat GPT.

      And we asked And it's very conversational chat JupyT. It's really nice to use isn't it. You just speak to it like you would a person. So if superheroes needed a member at Union, what would one look like? We asked it, and it said. This, this was its response, and it's quite incredible. You can see on the screen there, it is very conversational and very coherent in the way that it comes back to that question.

      And I'll just pick up on a few items here, but it's a really good response. So we start with a name. I like the way, even it's organized the presentation of the information back to me, with bold highlighting and as a list format. Yeah. None of that was asked for. So the name, United League of Super Heroes, Brackets, the ULS.

      The membership who might these people be? Well, it's open to wall superheroes regardless of their powers, alter ego's origins, or costume preferences, sidekicks could have their own associate membership. That's a nice, thought. The benefits, the ULS could provide numerous benefits to its members, including health plan is a special focus on treatments for rare super power related conditions. Insurance coverage for collateral damage caused during heroic activities free cape and, costume repair service.

      And I liked this point, number six about meetings, regular meetings would be held at secure and confidential location. Yeah. Brilliant.

      Or via a secure telecommunications method for members who can't travel easily or need to remain, maintain their location secret. Okay. So a great proposition for our organization, and we started rolling with that. Didn't we? So we felt like we needed a a hero image literally to launch our organization.

      So there's training going on here. Tell us back this training here. Yeah. So, I downloaded a copy of stable diffusion. Yep.

      This is, yeah, to help us with our image generation. The problem with online services, they often know what famous people look like. Yeah. Bill Murray.

      Bill Murray. Exactly. But not me. Oh, sorry.

      So by downloading it, I was able to, train the song offer it on what I and the rest of our team looked like. Okay. So, Jean, a little bit of training. So, yeah, once, once it was trained, I was quite pleased with what it came up with. Oh, let's see at with Alex.

      Right. Wow. We're like, wow.

      I like to think it didn't have to work too hard in producing that image. Yeah.

      There's big, okay. Now, I'll go with that. So, so you describe the type of visual you wanted. And you can also I believe sort of described the style, like it could be in the style of an oil painting or something like that.

      Absolutely. And I've seen some lovely content generated where, audio descriptions have been recorded with real people. And then, visuals have been illustrated using this kind of technique, that just Yeah. Illustrate and give some context to what's being talked about.

      And that's quite a fun way to to leverage it. Okay. Yeah. You look pretty good.

      And, I understand that you work quite to get a really good one of me made. So let's have a look at that. A stunning example. Okay.

      Right.

      So, you put in some different parameters on this one. I can see. Not not not many. Not many. Yeah. Someone just said spot the difference.

      Okay. So, and I, I like that me as a overweight, superior sidekick, even got all the, chocolate bars in the corner of the picture. I just have to really drive the point home. Okay. Let's move on quickly from this slide.

      So We know, Lekrona, of course, that, static images are really important for a brand, but we know that moving images are gonna create deeper engagement and capture attention out there in in the, social media field. So we need a launch video.

      Let's look how we're going to do that. So first of all, all videos start with a script. So, so this starts as a writing task. So we use chat GPT.

      And we asked it for a thirty second video to advertise above. So again, we're not having to paste in here's my organization. You just told me about We're just responding to it. Contact is key.

      Context. You're constantly building context with it. So, yeah, for the above, can you write a thirty second script?

      What's amazing, is that this does run at about thirty seconds.

      And not only did it give, like, the voice over script, if you like, it also gives the, stage, instructions. What what are the visuals gonna be? So I'll I'll only We didn't even ask for those. We just have to ask for a thirty second script.

      Yeah. And it and it gave us a script plus some So, just I'm you can read it for yourself, but just to pick up on the opening lines. Okay. So, a city skyline at dawn, a cape.

      Billowing on a rooftop, the narrator.

      In a world where extraordinary is ordinary, cut to a superhero landing after a heroic leap then wincing at a torn cape, introduce the problem that you might have as a superhero.

      Even heroes need support. Etcetera, etcetera. Okay. It's looking really good as the script.

      So we did at this point just have a little bit of human intervention because we weren't that keen on the ULS it didn't really sort of speak to us as such. And as humans, we can do better than QLS, can't we? So we renamed our organization Flash the fearless league of average superheroes, so improvement on AI.

      But we wanted, we wanted a logo. You gotta have a logo if you're gonna have a company so. Okay. So how do we do that?

      There's, this service logo dot com, and based on a few parameters and sliders.

      You can just ask it to mock up a logo for you. Super easy. Yeah. Easy and quick and with options that you can take to your stakeholders.

      Yeah. And if you don't like those, you take more. And even if you don't like it, you can see that you're getting lots of content that you can then use as inspiration for what you might actually do or, or to, you know, poll opinion as to what sort of things do and don't work. And often, you know, I hear clients say, I don't know what I want, but I'll know when I see it.

      And I think this is a helpful tool. All these things are helpful tool to very quickly and at low cost. Get things into a certain ballpark so you can have a conversation about if you like that when you see it, or you don't like that when you see it. So really helpful.

      Okay. So we also know that moving image as impactful as it is really benefits from having someone address you directly, looking at you down the barrel of the of the camera, the lens, and speaking to you. And in many ways, having a presenter led corporate communication has made a bit of resurgence. We've seen it make a bit of a comeback in recent years. So AI can help us with them as well, of course. So, with this tool here, we pasted in our script and it's being delivered by an avatar with, again, generated gestures and intonation that AI has picked up to make it seem more human and believe so this was using synesthesia tracking.

      I'm presume there's options for what your avatar looks like in very many. Oh, yeah. Of course, all the rest of it. Okay.

      So we're making progress here, aren't we? So we want the right visuals to, to launch our and we want those to be moving image, not just static images.

      So line by line, you put the, instructions that ChatGB had come up with.

      This, the, stage directions into Gencraft. That's right. Okay. And then it generated not just images, but video.

      Right. We're gonna play that in just a moment, and just as a quick recap of how this all happened, we we got AI in a different tools that that we use to, come up with the concept for our organization, generate a logo for it, to script a thirty second advert, which it's storyboarded, which it generated a voice over for with a presenter, and with images. That was a bit of human intervention here again. So we've got an editor just to tidy it up, make it a bit snappier, a bit pascier, so a little bit of human improvement.

      And what you'll see, we're about to play this but you'll see some ropy graphics in there. There's places where AI is struggling to get this right. But remember, what it's okay at today, it's gonna be really good at tomorrow.

      So, yeah, people at home, members of the public, I give you the Flash launch video. Wow.

      In a world where extraordinary is ordinary, even heroes need support. Introducing Flash.

      The fearless league of average superheroes.

      A union for the caped, the masked, the sidekicks, and everyone in between We advocate for your rights. Ensure your secret identity stays secret. Negotiate with intergalactic councils and provide superpower health plans because even superheroes need a little saving sometimes.

      The fearless league of average superheroes, your shield the face of adversity.

      Wow.

      There you go. But in terms of thinking about campaigns that you've coming up, etcetera, etcetera. You can see how these tools can all equip you be part of the process, and maybe tomorrow actually, you know, equip you for all of the process, to some degree. So great food for thought.

      And, you know, just back to that of, we'll we'll we'll take questions, in a moment, but just back to that sort of opening thought that, AI is a great tool, and it equips us and everyone in the world to make more and more content, but the opportunity therefore really is to be distinctive and forward thinking not backwards referencing like AI is with your content. So we'd love to chat further outside the session. I hope there's been some food for thought there. We'll take some questions, see what questions we've got that come in.

      And, we'll just look look at those questions whilst chat GPU answers the biggest question of all time. And, frankly, the reason that we're probably all here, which is the chicken and egg one. So let's just, see what it says. There you go.

      Okay. We'll get a good answer on screen here. So we'll check JBT answers that. We've had a question come in.

      There might be some more, in the chat, which we can look at on on here.

      So one question that we've got is what do we do about IP of source material, Artius not giving consent, etcetera, etcetera. And obviously there's been a big actor strike in the States, on this very issue.

      I would say, Anthony, if you are using a picture of Bill Murray in a Kilt to promote your, your pasties, then obviously you're trading off of Bill Murray, so that instantly is going to bring IP of a or an IP issue of of of of one type for that. So in a way nothing's really changed with that sort of thing, and you couldn't ask AI to make you a music and the style of the Beatles, which it would be able to do then use that to promote your products, or or or use it online if it sounds too close to the Beatles track, etcetera, etcetera. So that is, in a way nothing's ever really changed. It's no different getting a, AI to do it than getting a human to do those things for you.

      But in terms of the extent to which AI drawing on the mass that is internet and bits of, you know, Bill Murray's face might make it into your image that is used, that's ultimately problem for the AI platforms to figure out and for governments to figure out. And that's very much a debate at the moment.

      But I mean, for me, there's a really easy rule of thumb, which is, don't get AI doing something that you wouldn't ordinarily get people to do for you because of all the usual IP issues. I hope that goes somewhere towards answering that question. Pretty much. I mean, my understanding is that, whatever you sort of type in as a search string for a picture or video or or or text. If once you hit return, you own, what is produced.

      You had that credit for you, that is yours.

      But I think it then, as you'd say, talking about, IP, it then comes down to responsibility.

      If it has other people's logos, characters, actors, then yes, that's where you enter into that area, certainly. Okay.

      Any other questions coming in?

      Oh, two more.

      Let's see.

      Oh, well, so for whatever reason, we can't actually see any questions. Someone's waving so there's some questions, but I can't see. So David, if you're there, you could, jump in and put them to us.

      Background.

      Yeah. Can he? Great.

      Will not be ais surveillance free versions, which a on the eight version would you prioritize and why?

      Well, possibly I would say chat GPT because it's just the number one I think helpful AI tool across your organization, not just for generating creative content for your comms and marketing, but for so many tools, and You also get, quicker results if you're a paid full service think, if it has an overload of some sort and you're restricted to the free version, then, you have to wait until You can't always log on if too many people in the world are using it. So you're right. You get preferential treatment, and you get a newer version of the app, which is ultimately gonna be running better and giving, in theory, better results. So that would probably be the number one because it is the number one tool. I'd say so, in terms of imagery.

      We used down I mentioned downloading stable diffusion.

      It was of a version, we'll say a few months ago. So the the images were, were a little bit dated in terms of their sophistication, mid mid journey, is a fantastic, services subscribe too for image generation. Okay. We've used it recently looking for medical esque photos and they were almost at some time. And, also what we're seeing is AI leech into tools that we're familiar with anyway, things like Photoshop.

      So tools that you are already subscribing to and paying for and using in your organizations are benefiting increasingly from AI plugins that they're they're adding. Right? That's right.

      And also in terms of paid for, they're they're not the cheapest, but those topaz, photo video.

      Services are just they're just fantastic. Yeah. They they are it's great they are using a free to try model, most of these tools. So a great way to have a play and then make your own decisions about what's gonna be most beneficial to your to your organizations.

      Mhmm. Is there another question, David? Yeah. The little country, is there an argument to suggest that using AI loses the personal nuances of SDV acting?

      Yeah.

      Yeah.

      And I think one of the points that hopefully sort of come across today is that, there's a real role for human intervention still, we are not at that point of AI being able to do do the full job for you. It's a tool, absolutely.

      And I guess that question might have a slightly different answer in a year or two years time as AI improves and develops but for the moment, absolutely. I think you gotta be really hands on with it. And it can throw some some real wobblers in there too. We So for example, we we got it to to script something for us as a as a little demo piece, and you reference the bosses didn't you? And when, the, it had to come up with the job description for someone to support the bosses, and it referred to the bosses as as hymns, always go to him.

      So even that's just a really good example of it will pick up what it finds on the internet.

      And that might not always be exactly the sort of messaging that you're wanting to use.

      So yeah, that wasn't the right diversity message that we'd wanna be using.

      I think there's there's also so much creativity that a a human can come up with that AI just just can't cannot Yeah. That those unique ideas, I think you had seldom find through AI perhaps. Yeah.

      Uh-uh, maybe one example is, Charlie Booker, I think, as Chachi BT, to come up with a new idea, new episode, for Black Mirror and it instantly spat out a script to synopsis and what he says, he started reading it. He said, this is fantastic. This is amazing. But then as he got further to the bottom, he realized, actually, it was just a smush of all his episodes.

      Then he just realized that actually it's disappointing. Yeah. Yeah. Yeah. And I think that's how people would feel if they watched like you hadn't moved on.

      You weren't creating anything new. If you're an audience, a fan of Black Mirror, you wouldn't feel like the series progressed. No. Absolutely.

      Yeah. Yeah. That's it. Yeah. So that's the challenge with with AI.

      And any other questions? And thanks for thanks for the questions. It's really nice to have have haven't come in.

      But he ain't over the country so far.

      Great.

      Well, we've really enjoyed that session. I think we can wrap it up there.

      Components of this will be made available online on the Lekona LinkedIn, channels. So please follow us on there and and engage that content again if you'd like to or share it with a colleague or whatever, and we'll send that follow-up email with links and and the the cheat sheet for you. So Thanks for being with us. Thank you.

      I can't believe that you made me look like that as a superior.

      Yeah.

      You've got a good one.