IBD in the Workplace is our latest instalment for EFFCA, in a campaign to raise awareness for Irritable Bowel Disease. The storybook concept runs throughout all five instalments of the awareness campaign. As the book opens and folds, it creates brief moments where the viewer can reflect on their own journey.
As outlined in the title, this instalment sees the characters deal with their IBD while at work. The narrative offers viewers solutions to these situations portrayed in the storybook. Some of the characters walk off the page into real life scenes; by positioning the 2D characters outside of the book, in the ‘real world’, we make the issue of IBD in the workplace both highly relevant and out into the public domain.