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Our client, Just Retirement, is one of the UK's leading companies specialising in retirement income. Inevitably retirement planning can quickly become complex and confusing; it is a highly regulated sector, with products and terminology that can be complex to understand. Just Retirement wanted Fixed Term Annuities to be simply and clearly explained for viewers. 2D animation is a strong medium for explaining concepts clearly, so we developed a 2D animation based around the theme of 'financial planning in your world'.
This video achieved it's objectives for our client and we have been producing animations for them ever since; delivering digital communications with clarity and style.