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      Feast your eyes on Legal & General’s Home Finance’s first TV advert for their Lifetime Mortgage product.

      This commercial came out the success of a series of Lifetime Mortgage case studies we produced early 2016, which featured real customers talking about their experience of a Lifetime Mortgage.

      We took the key content from the customer case study films, and recut them into an informative TV format. We also shot additional footage that featured the iconic Legal & General umbrella to open and close the commercial.

      Importantly, we worked closely with the Home Finance team to ensure the content and messaging aligned with the client's brief. Throughout this project, we managed the whole production from conception, scripting, shooting, right through the Clearcast approval to the delivery of the TV ad to prime broadcasters ITV and channel 4.

      As part of the process the commercial was positively reviewed by a target audience focus group. The advert launched in March 2017.

      Behind the scenes



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