Working with one of our healthcare communications agency partners DeltaKN we produced a series of medical training videos for their client Boehringer Ingelheim. The series is designed to support the decision-making process around the pre-hospital diagnosis of patients with potential stroke symptoms. The four scenarios that our films have dramatised give viewers the opportunity to interact with the patient stories and apply what they have learnt.
The videos are embedded into a training platform which facilitates interactive decision making where the consequences of those decisions play out in what we have term a 'branch narrative' video. The user watches a video clip which concludes with a series of multiple choice options for consideration based on the clip they have just viewed. The viewer's response will then determine how the story continues!
Drama for training
Dramatised video is a highly empathetic medium, meaning it is a powerful tool for training. Good drama feels authentic and evokes emotions, emotions make experiences and therefore learning memorable.
This project features four stories, each with the same paramedic character. In each story our paramedic meets several characters, meaning multiple actors worked on set in one long filming day. See below for some of the behind the scenes action and a video about the project.
Experience the interactive video for yourself here.