Mercy Ships TV Appeal Advert
We created an appeal film for Mercy Ships UK - a not for profit organisation that deploys hospital ships to some of the poorest countries in the world, delivering vital, free healthcare to people in desperate need.
There is an urgent need to protect frontline health workers and vulnerable people in Africa
Did you know that the WHO estimates around 200 health and care workers are dying everyday from COVID-19 because they’re unvaccinated and lack proper PPE.
Mercy Ships use hospital ships to provide urgent care and relief for those not able to access healthcare services across Africa, and are crewed almost entirely by volunteers.
In the last 12 months, Mercy Ships have carried our over 4,000 medical procedures and donated more than $1 million worth of PPE to 11 African nations to support in the fight against Covid-19.
Using TV advertising to spread awareness
Being a not-for-profit organisation, Mercy Ships rely heavily on donors to sustain their work, as well as the medical and non-medical volunteers who make up much of the ships crew.
So, Mercy Ships approached LIQUONA to create and engaging tv advert, with the view to increase donations and convert one-off donors into long term donors.
The Creative
How do you engage your tv audience? TV is one of the easiest ways to target your audience through Sky’s AdSmart service. But how do you make sure people stay to watch your advert?
- Stunning visuals
- A clear and comprehensive message
- A strong call to action
- A clear target audience
Amadou’s Story
Our animation focuses on the story of Amadou, a man who received life changing and potentially life saving medical care from the medical volunteers at Mercy Ships. Amadou has been a practising doctor for over twenty years, and is regarded as a true leader in his community. It is his story who Mercy Ships wanted to showcase, to show how they help all medical conditions, as well as their most recent fight against Covid-19.
What the client said
I’m really happy, you caught the brief perfectly. You show Amadou with agency and dignity, you manage to show the ship, the volunteers, surgeries, and the vaccines - all in 30 seconds.And all in a top spec format that looks amazing and fresh.Plus, it was done in record time, on budget and on schedule.It’s was easy working with the team too, a real professional, polite and helpful.
Darren Richards - Director of Engagement