When the SFP Group talked to us about making a video for their new MVL product, we immediately knew animation would be the answer. Animation is a fantastic way to bring to life what could otherwise be rather dry material. We suggested a slightly different approach… adding a bit of humour into the piece. SFP were on board from the start, and the results are great. The voice over artist was briefed to give a light hearted performance, and the animators added some amusing flourishes to the animation.
We think this animation is a great example of how you can turn any explainer video, no matter the content, into something engaging that your audience is more likely to remember.