Working in partnership with Portland Communications, we came up with this animation concept for the Novartis Foundation’s ‘About Us’ video. Their aim for the video was to showcase three key areas of work that they carry out in low-and-middle income countries.
We went for a heavily illustrated style, focusing on creating a series of fantastic scenes. Leaning more towards traditional animation rather than motion graphics, we decided on more realistic, real-life situations and people to help showcase the impact the the Novartis Foundation has on these communities.
We’re absolutely thrilled with the results, and so was the client!