The Professional Publishers Association (PPA) commissioned Liquona to produce this animated informercial.
The brief was simple - take an illustrated PDF and turn it into an engaging video!
It was shot on one of our Canon C300 cameras which gives a lovely depth of field and used flat profile settings to give it a filmic look.
Rooting motion graphics on to a page that was hand held and constantly moving proved a challenge for our animator - but it was worth the extra effort as we wanted it to look as though the animation was happening live on a real magazine, not on a 'freeze frame' image of the magazine.
It's always worth going that bit further- it pays off.
The client was absolutely delighted, and the only change was to make the colours of the magazine a bit bolder... that's what we call a very happy customer!
Filming was on location at the popular Haberdashery Cafe in North London.
Contact us to get a 'no obligation' quote for a video just like this!
Video Production // Animated Informercial // Voiceover // Motion Graphics by Liquona London