When we started talking to Schroders about making a set of films to explain Liquid Alternatives, animation immediately seemed to fit their needs. They were keen to shift the perception that banks are ‘old hat’ in their communications, and try a new, fresh approach.
Going down an abstract route was the best way to get across quite a complex message in such a short film - and this meant boiling down the messaging to be informative, yet accessible. After some workshopping with the client, we were happy with the script, and moved onto design & animation stages.
Importantly, we needed to ensure we created a style that would work across more than one animation, and that wouldn’t feel repetitive. Using their blue brand colours as the base of the palette, and accenting with a brighter orange, we created a slick and fresh looking style that was clean and engaging to watch.