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      When we started talking to Schroders about making a set of films to explain Liquid Alternatives, animation immediately seemed to fit their needs. They were keen to shift the perception that banks are β€˜old hat’ in their communications, and try a new, fresh approach.

      Going down an abstract route was the best way to get across quite a complex message in such a short film - and this meant boiling down the messaging to be informative, yet accessible. After some workshopping with the client, we were happy with theΒ script, and moved onto design & animation stages.

      Importantly, we needed to ensure that the explainer videos we created a style that would work across more than one animation, and that wouldn’t feel repetitive. Using their blue brand colours as the base of the palette, and accenting with a brighter orange, we created a slick and fresh looking style that was clean and engaging to watch.