CAPTURE HUMAN EMOTION IN AN INTERVIEW: CAPTURE YOUR AUDIENCE
Case studies have always been a hugely effective way of building trust and brand recognition.
The reason being…humans love stories.
And if we see the truth in someone’s eyes or hear it in their voice we will go on a journey with them and trust them.
A narrative arc is important in a case study video. We need to sympathise or understand their problem and then hear about the resolution – thanks to the product or service offering.
If we see that the person interviewed is genuine, it’s extremely powerful and the Call to Action at the end can be hugely successful.