The Royal Society's #2050Challenge - Created by LIQUONA
This year, the UK are hosting the global COP26 summit. The Royal Society wanted to build a social media campaign that inspired a positive story of hope for a better future where science can provide the solutions we need to tackle climate change.
The Paris agreement saw most global leaders agree to combat global warming and the production of greenhouse gasses. The UK, along with other nations, have passed a net zero emissions law to end their contribution to global warming by 2050.
Achieving the net zero emissions target will require science to be a part of a solution. What better way to engage a global audience than to distribute this information on social media!? (Enter LIQUONA)!
We made feature of their minimal duration by giving scientists a time limit – like an ‘elevator pitch’ – to explain the two components of their given topic.
- In 20 seconds – Explain the Science.
- In 50 seconds – Explain the Solution ( i.e. The application of the science).
This video features Ruchi Choudhary who specialises in building simulation and environmental characteristics of the built environment.
Want to find out more?
To read more about this exciting project, read our blog 'World’s oldest Scientific Academy wanted to wow with new tricks for their Social Media'.