Is TV advertising worth it?
Everyone dreams of advertising their product, company or service on TV. Who wouldn’t! It’s the pinnacle of prestige!
Television advertising might be cheaper than you’d imagine, with much better returns than you could hope for!
70% of TV ads deliver profitable returns against only 40% for online display!
Just Eat leapt into the FTSE 100 in 3 short years on the back of their TV campaign.
The average cost per 'view' is ½ a penny.
You can dip your toe in with something like SkyAdSmart making targetable, low cost ads growing to higher end ads where £100k can reach 12million people.
In fact the majority of TV advertisers spend less than £250k annually and the point of diminishing returns is much better on TV than every other media, meaning your ads work harder for longer.
Ask us how we can help your brand join the TV revolution!
See how we have helped other brands advertise on TV here.
Statistics provided by ‘Profit Ability: the business case for advertising’ Nov 2017 - a major study commissioned by Thinkbox from Ebiquity and Gain theory, having analysed over over 2000 ad campaigns in 11 categories. Article here