What are case study videos?
Case study videos are a powerful way to bring personality to your organisation and show the impact your products and services can make.
Because case study videos feature real-life examples of people’s experiences with your organisation, they can help your target market relate to the situation, add some personality and emotion to the facts and figures, and better understand who you are and why they should care.
They can add credibility to your organisation too. Think about it. If you meet a bloke called Dave at a party and he tells you how great he is at something, you probably think he’s either misguided or arrogant. But if you’re chatting to someone else, and they tell you how amazing Dave is and how he’s helped them to achieve things they never thought possible, you’ll probably believe them, and you’ll probably want to meet Dave yourself.