When your mum tells you to make a good impression - she's no longer talking about you brushing your hair. She means your homepage video. Literally.
That's because Mums know it is vital for the first website visit to make a great first impression, telling and most importantly showing your prospective customers what a jolly useful and attractive business you are, with great brand values and lots to offer. Mummsie's right.
It’s been proven that website bounce rates decrease and conversions increase when engaging moving image content is used: Video is highly sticky stuff.
Everything about a homepage video should position you as you intend. Want a cheap brand video? That's spot on if you're an economy brand and you want that message to come across clearly. What if you're a sassy or innovative brand? Well you need a sassy and innovative slice of video to serve up. Premium brand? Premium content. It's all pretty obvious, and yet, strangely elusive for many.
So here's the Big Fat Opportunity - Give LIQUONA a call, answer a few simple questions, and we'll all quickly have a better understanding of how the right homepage video could be building your business.
Let your mum (or anyone else's mum) know you're making the call and she'll be very pleased.
Below are three homepage videos we have produced, after just such conversations.