The internet has radically changed how we communicate and video is at the forefront of that revolution. Why? Because moving image conveys complex messages and concepts easily, quickly and succinctly. Just take a look at these straight-talking stats:
"People remember 10% of what they read, but 30% of what they see - and an incredible 50% of what they hear and see." University of Texas. Metcalf Study, 1997
"90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text." 3M Corporation & Zabisco
If you’re not communicating through moving image and sound as well as text and image, then you’re missing out (but your competitors probably aren’t!). From service providers to manufacturers, from charities and multi-nationals ... whatever your sector and whatever you do, video has the power to change the way you engage with the world.