The Animation Process
It all starts with the creative concept.
With animation it is essential to know how the finished film is going to 'work' and look before we start the animation process.
It's like knitting: The time to amend the design of a wooly jumper is before you knit, rather than after you have a finished garment!
We treat animation in the same way - we focus our time and energy on the pre-production process, making sure you know exactly what you will get, before we start any animation.
At concept stage we might present you with some reference films or mood boards to help you visualise the concepts we have in mind for you.
One of our first questions will be 'What production value do you require?'