The Animation Process
It all starts with the creative concept.
With an animated video production, it is essential to know how the finished film is going to 'work' and look before we start the animation process.
It's like knitting: The time to amend the design of a woolly jumper is before you knit, rather than after you have a finished garment!
We treat animation in the same way - we focus our time and energy on the pre-production process, making sure you know exactly what you will get before we start any animation. This includes deciding on your intended audience, the type (is it a corporate animation video, commercial or internal project), and the duration.
At the concept stage, we might present you with some reference films or mood boards to help you visualise the concepts we have in mind for you.
One of our first questions will be 'What production value do you require?'