Explainer Video Production Services

Explainer Video Company

Need a new way to explain your products or services? Video can help communicate your message and connect emotionally with your audience.

In fact, according to a 2022 HubSpot survey, 88% of people who watched an explainer video were persuaded to make a purchase.

Liquona is an explainer video production company with 10 years of experience. We’ve never gone over budget and we create videos that increase the ROI of your marketing efforts.

We’re full service and can take care of everything for you: from script to pre- and post-production and filming.

Communicate clearly, engage your audience and convince them to take action.

What is an Explainer Video?

An explainer video will simply and stylishly explain your product or service to your target audience in a clear and concise way.

Explain [verb] "make (an idea or situation) clear to someone by describing it in more detail or revealing relevant facts"

Case Study - Octopus

We made an explainer video for the HR software company Octopus, which increased their ROI.

“Someone who lands on our website after searching Google for “HR Software” will request a quote a little over 2% of the time. If they watch the explainer video this enquiry rate shoots up to over 70%!” - David, Octopus.

See full explainer video case study

Case Study - Intellidrive

Vista Mobile asked us to make this isometric animation to explain their Intellidrive application to users. It uses 2D animation to visualise the product and make it easier to understand.

See full explainer video case study

How Our Explainer Video Production Process Works

The process starts by understanding who your target audience is and what information they’re looking for. From that starting point, we design an animation that will engage them.

Our production process takes you from designs, through scripting, storyboarding and final delivery. We take care of the whole process so all you have to do is sign off what we send over to you.

Uses

Explainer videos work best when they have a clear goal – for example, to increase sales. If we know your goal, then we’ll target the audience with information about your sales proposition. The tried and tested ‘problem’ ‘solution’ method works really with this type of content.

Explainer videos are also very powerful at explaining complicated ideas. They can help viewers visualise concepts and gain a deeper understanding of them.

Here are some other uses of explainer videos:

Demo Your Product

Before someone pays for an app or software, they’ll want to know how it works first. By watching a demo video, they’ll feel more confident that this purchase is worthwhile for them.

Communicate Benefits

Through video, you can communicate the benefits of your product or service. It’s an opportunity to show off your features and explain why they’ll be valuable to your customers.

Attract Customers

As a brand, videos can help people understand who you are and what you do. Visuals and moving images are a great way to help people remember you, so they return as a customer in the future.

Support Sales Teams

Explainer videos are a useful tool for sales teams if they want to move someone closer to a purchase. It can also help them answer frequently asked questions in an easy-to-understand format.

Boost Social Media Engagement

Videos can be used across multiple marketing channels, including social media. They’re a quick, bitesize way to stop people scrolling and focus on your brand. They can also support paid adverts to encourage people to click through to your website.

Guide Users

Explainer videos aren’t just a sales and marketing tool. They can help people navigate through your website, too. For example, if someone is applying for a job, using an explainer video can ensure they complete all the relevant forms to give them the best chance of success.

Benefits

Improve ROI

According to Hubspot, 88% of people who watched an explainer video were swayed to make a purchase. Our own case studies attest to this, too. When a user watches our explainer video for Octopus, they’re 70% more likely to make an enquiry.

Multi-Channel Distribution

Videos aren’t just for websites: they can be used as part of social media and email marketing campaigns as well. They have benefits that reach far beyond improving the conversion rate of your landing pages.

Accessibility

Videos mean that people with disabilities can access your content. Also, some people just prefer content in video format, so you’re helping them digest the information in a way that best suits them.

Liquona is an explainer video production company helping businesses, brands and charities to connect with their audience. Enquire about our services to learn more about how video can help you.

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FAQs

What is an explainer video?
An explainer video is a short video designed to explain a concept, product, service, or idea in a straightforward and engaging manner. These videos aim to simplify complex information or ideas, making them easily understandable for a wide audience. Explainer videos typically employ a combination of visual elements such as animations, graphics, text, and sometimes incorporate live-action footage, along with a voiceover or on-screen text narration to guide viewers through the content.
What are explainer videos good for?
Explainer videos are versatile tools that serve a variety of purposes across different industries and contexts. Explainer videos help companies introduce new products or services by providing a clear and concise overview of what they offer, how they work, and why they're valuable to the target audience. This can generate interest and curiosity among potential customers. By adding explainer videos to a company website you’re also able to engage your audience. In fact, one of our clients found that, when a visitor to their homepage watched their explainer video, they were 70% more likely to make an enquiry. Explainer videos are also excellent at explaining concepts where otherwise, there wouldn’t be anything visual to show. Due to their effectiveness in conveying information quickly and memorably, explainer videos have become a popular tool in various industries, including technology, marketing, education, healthcare, finance, and more. They offer a dynamic and engaging way to communicate complex ideas and messages to a diverse audience.
How much does an explainer video cost?
The cost of producing an animated explainer video depends on numerous factors such as the length, style, and complexity of the video, as well as what music, sound effects and voiceovers you would like.
How long should an explainer video be?
Most explainer videos run for between 30 and 120 seconds, and the length will depend on factors such as the complexity of the topic, the attention span of the audience, the platform and device it’s intended to be viewed on. That said, there are examples of animated explainer videos which run for much longer and are enormously successful, see Ray Dalio’s Principles for Dealing with the Changing World Order, which runs for over 40 minutes and has been watched over 38m times. Often, in order to support the main explainer video in a campaign, we will also produce shorter versions, and versions in different aspect ratios so that they perform well on different channels and on different devices.