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      Increase your sales with a video strategy

      Are you looking to get more enquiries or and increase conversions?

      LIQUONA can help, with our tried and tested video sales package.  We understand the power of moving image, and while individual videos are great, they work much better when they are built into a campaign over a period of time.

      Our 12 month video campaign package gives you the opportunity to weave video into your campaign for the most effective results.

      Our stats show that of the people who play the video they are ten times more likely to make an enquiry through our website than those who don’t watch the video - David at Octopus HR

      Your 12 month Video Strategy Package

      We know that you will generate more sales if you create multiple pieces of content.

      Our 12 month plan includes content that has been carefully designed to reach the right audience at the right time.

      What does it look like?
      • 2 x Client Testimonials
      • 1 x Homepage Film
      • Social Media assets
      • Behind the Scenes (BTS) images
      • Dissemination; paid adverts on social media channels, blog posts, where to position your video on your website

      Take a look below to see what you might expect each quarter with our 12 month video strategy. This is just one suggestion of what's included, because we can tailor this package to suit your requirements.

      Months 1 - 3 

      In the first quarter, your video strategy will consist of benchmarking current efforts to compare to at the end of the 12 month campaign. We'll also kick off your video strategy with the first client testimonial video.

      Your first 3 months could look like this:

      • Establish current enquiry and conversion rates for benchmarking 
      • Film the first client case study video
      • Launch the client case study video and monitor response rate
      • Customer research questionnaire sent to client base and analysed
      • Case study promotion pack for social media

      Months 4 - 6

      In the second quarter we'll produce two more videos, more social media and email assets, and continue to monitor and analyse all tactics.

      Your second quarter could look like this:

      • Production of two product or service specific sales videos (either animation or live action)
      • Social media assets - GIFs, edits of the product or service videos  
      • Email signature template
      • Measurement and analysis of the impact of the sales campaign thus far
      • Preparation for the main sales video in the next period

      Months 7 - 9

      Possibly the most content heavy and exciting period (in our opinion). In this quarter, we'll film and deliver your hero piece, the homepage film. More social media assets and analysis will also take place.

      Your third quarter could look like this:

      • Film and deliver your homepage ‘This Is Us’ film
      • Behind the scenes images for social media
      • 10 second trailer of the main homepage film for social media
      • Social media edits and GIFs
      • Dissemination campaign designed to get maximum exposure to your audience

      Months 10 - 12

      The final part of your video strategy and 12 month campaign! As the campaign begins to slowly wrap up, we'll help you launch your homepage film, film another case study video and measure the final results.

      Your fourth quarter could look like this:

      • Launch of 'This Is Us' dissemination campaign
      • Production of second case study video 
      • Case study promotion pack for a variety of channels, including website and social media
      • Measure the impact and of the sales campaign against pre-campaign benchmarking
      • Open the champagne!

      Save over £25,000!

      Normal cost if commissioned individually = £85,000 + VAT

      Cost for the package £5,000 + VAT per month - Saving £25,000!

      Other benefits include:

      • Monthly performance reports from your account manager
      • Quicker response times
      • Dedicated monthly hours to be reactive to industry changes and updates

      If your enquiry rate doesn’t increase by 20% you’ll get a further case study video free of charge. Take a look at our consumer comms portfolio.

      Start your journey to increased sales now!

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