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      Fire and Rescue Recruitment Campaign Packs

      If you work for a Fire & Rescue Service  that wants to recruit more firefighters, wholetime, on call or both, our Fire & Rescue recruitment campaign packages are perfect for you!

      Show the modern role of a firefighter.
      Your ambition to be more representative of the communities you serve.

      We’ve taken the hassle and cost out of creating a multi media campaign, whilst offering content for tv, radio, social advertising and print!


      You choose the pack that’s right for you!

      There are 3 campaign packs to choose from, and if any one of them isn’t just right – contact us to discuss a bespoke package.

      All 3 of our campaign packs are based on the same impactful creative, the packs simply allow for different periods of use and a different range of materials, all customised to your brigade’s brand, contact details and call to action requirements!

      Our particular emphasis in this ad is to help recruit more female candidates and to appeal to applicants from BAME communities, but our content was designed to appeal equally to the widest possible audience.

      We worked in conjunction with rescue service personnel to make sure we got the tone and messages just right.

      This is not an ordinary recruitment video: This is not an ordinary job!

      1. Bronze Pack £4.9k The 60second video, delivered in both widescreen and square shapes for social channels, both with and without subtitles. All videos will feature your call to action and contact details on the finale banners. Your license to use the ad lasts for 6 months meaning you may create social media posts and use the video on your websites for a full half year.
      2. Silver Pack £7.5k Includes everything in the Bronze package. However this license lasts for 12 months meaning you may create social media posts and use the video on your websites for a full year. You will also receive a stills pack to use during your license period, both screen grabs from the video, and hero campaign photos and behind the scenes photos from the film shoot.
      3. Gold Pack £9.5k. Includes everything in the Silver package. You will also receive 3 animated GIFS for use on your social channels. Your ad will also be licensed for use as an advert on TV should you want to use it in that way. If so, we will advertise your campaign on the Sky network in your local area. Sky media budgets start from just £3.5k, and together with Sky we’ll help you plan the right campaign for your ambitions and budget.

      All prices quoted are subject to VAT


      Our Approach

      By using the same, yet personalised advert for different customers, we can offer the campaign packs at a far lower price than if it were made to order for each customer. However using high end special effects, we are able to put the name of your fire and rescue service onto the pumps in the advert, and your logo and your text onto the banners that unfurl at the end of the ad!

      See what the ad looked like when it had been personalised for Surrey Fire and Rescue

      Because the content is ready made, it also means we can deliver very quickly; your ads could be broadcasting in just a few days. We take care of everything!

      Our unique approach was designed to provide best value and impact.

      Our film package was developed in conjunction with Surrey Fire & Rescue who helped guide the messaging and tone of voice requirements.

      As a relatively smaller fire and rescue comms team, these campaign packs offer services incredible value. We love our version of the advert and are proudly using to recruit personnel in the Surrey area. We are using the ad on our social channels, both organic and paid for, and local targeted TV advertising campaign, all taken care of by LIQUONA. This couldn’t be any easier, giving us time to get on with other key priorities!

      Sophie Read, Senior Comms Manager, Surrey Fire and Rescue.


      Optional Extras & Customisations

      Want your regional dialect? No problem. We’ll record a professional voiceover with an accent from your local region, which we will use to replace existing character voices. £POA

      Want help activating your social media campaign? No problem. We can help – just ask.


      FAQ

      Are there any ongoing licenses to pay?

      Nope. The ads are licensed to you to use for either 6 or 12 months depending on your package. There are no ongoing royalty payments. If you want to run the adverts longer than your license period – just contact us to arrange an extension.

      For any paid for TV advertising, you must use LIQUONA to book the media each and every time. There will be a small admin charge of £200 for us to process each commercial into the respective broadcast systems, for every campaign you require.

      Can I use the advert myself on social media?

      Yes! Go for it! If you want help running the campaign and activating paid for ads – just ask us for more info.

      Can I use the advert myself on radio or TV?

      No. We retain that role as your media agency, and get the best rates from broadcasters to aid your media budget.

      What’s next?

      Call 0207 7577473 or mail FireCampaign@liquona.com