Fire and Rescue Recruitment Campaign Packs

Work for a Fire & Rescue Service?

Want to recruit more firefighters, wholetime, on call, or both?

Our proven Fire & Rescue recruitment campaign packs are perfect for you! Based around a hero video, which won ‘Best Recruitment Video‘ at the prestigious RMA awards 2023, the content is fully re-branded for your FRS.

Show the role of a modern firefighter.
Be more representative of the communities you serve.

Our ready made recruitment materials are proven, meaning you can take the hassle, risk and cost out of creating your own multi-media campaign.

Multi channel collateral for tv, radio, social advertising and print to resource your recruitment campaign is ready to go!

This ad attracted 7.42% female applicants; DOUBLE last year’s!

AND  20.56% BAME applicants, OVER 12 TIMES MORE than previously!

We had 1373 applicants. 114% of our target.

 

(Surrey Fire & Rescue)

This ad is designed to specifically help recruit more female candidates and candidates from BAME communities, but our content is designed to appeal just as much to the widest possible audience. When Surrey Fire & Rescue used this campaign, they had stunning results:  7.42% female and 20.56% BAME applicants, meaning 27.98% were from under-represented groups.

Choose the pack that’s right for you, simply costed for incredible value.

There are 3 campaign packs to choose from, and if any one of them isn’t perfect – contact us to discuss a bespoke package.

Mail FireCampaign@liquona.com with any questions or requirements.

All 3 campaign packs are based around the same impactful video. Our visual effects team will insert your brigade name and contact message seamlessly into the video and supporting materials!

The different packages allow for different periods of use and a different range of materials.

That has to be one of the best recruitment adverts around!

(FRSA)

This is not an ordinary job! This is not an ordinary recruitment video

We partnered with rescue service personnel to ensure the tone and messages in the content are just right.

1. Bronze Pack £4.9k The 60second video, delivered in both widescreen and square shapes for social channels, both with and without subtitles. All videos will feature your brigade name in the video, and your call to action and contact details on the finale banners. Your license to use the ad lasts for 6 months meaning you may create social media posts and use the video on your websites for half a year.
2. Silver Pack £7.9k Includes everything in the Bronze package. However this license lasts for 12 months meaning you may create social media posts and use the video on your websites for a full year. You will also receive a stills pack to use during your license period, both screen grabs from the video, and hero campaign photos and behind the scenes photos from the film shoot. You will also receive 3 animated GIFS for use on your social channels.
3. Gold Pack £9.5k. Includes everything in the Silver package. Your ad will also be licensed for use as an advert on TV. We will advertise your campaign on the Sky network in your local area, targeting only households that meet with your recruitment profile! Sky media budgets start from just £4k, and together with Sky we’ll help you plan the right campaign for your ambitions and budget.

All prices quoted are subject to VAT

Our Approach: Win win.

By using the same source content which we personalise for each fire service, we can offer the campaign packs at a far lower price than if it were filmed to order for each customer.

Using high end special effects, we put the name of your fire and rescue service onto the pumps in the advert, and your logo and your text onto the banners that unfurl at the end of the ad. They look as if they were always there!

See what the ad looked like when it was personalised for Surrey Fire and Rescue

Because the content is ready made, it also means we can deliver very quickly; your ads could be working for you in just a few days. We take care of everything!

This unique approach is designed to provide best value and maximum impact.

Our film package was developed in conjunction with Surrey Fire & Rescue who helped guide the messaging and tone of voice requirements.

As a relatively smaller fire and rescue comms team, these campaign packs offer services incredible value. We love our version of the advert and are proudly using to recruit personnel in the Surrey area. We are using the ad on our social channels, both organic and paid for, and local targeted TV advertising campaign, all taken care of by LIQUONA. This couldn’t be any easier, giving us time to get on with other key priorities!

Sophie Read, Senior Comms Manager, Surrey Fire and Rescue.

Optional Extras & Customisations

Want your regional dialect? No problem. We’ll record a professional voiceover with an accent from your local region, which we will use to replace existing voices. £POA

Want help activating your social media campaign? No problem. We can help – just ask.

FAQ

Are there any ongoing licenses to pay?

Nope. The ads are licensed to you to use for either 6 or 12 months depending on your package. There are no ongoing royalty payments. If you want to run the adverts longer than your license period – just contact us to arrange an extension.

For any paid for TV advertising, you must use LIQUONA to book the media each and every time. There will be a small admin charge of £200 for us to process each commercial into the respective broadcast systems, for every campaign you require.

Can I use the advert myself on social media?

Yes! Go for it! If you want help running the campaign and activating paid for ads – just ask us for more info.

Can I use the advert myself on radio or TV?

No. We retain that role as your media agency, and get the best rates from broadcasters to aid your media budget.

What’s next?

Call 0207 7577473 or mail FireCampaign@liquona.com