360 VR Video
Take a look around.. No really… take a look around!
We were one of the first UK digital agencies to produce virtual reality and 360 videos, enabling viewers to look wherever they choose in a film.
We got our hands on an early development model of the Oculus Rift headset and immediately saw the potential application for our clients. The rest is history…
360 video can now be experienced both online and offline, using handheld devices or headsets, and is rapidly becoming more common place. Since we started 360 film development in 2014 Google, YouTube, Samsung, Sony and Facebook have embraced and launched 360 products to great public excitement.
We film live action in 360 using a 360 camera rig, and also create virtual reality worlds with motion graphics in 360.
Often described as ‘immersive’ or ‘experiential’, 360 video allows viewers to choose what they see, to feel as though they are actually ‘there’ in the film, and to physically engage with a video as their movements and choices give instant visual variance.
All of this means greater ‘engagement levels’, the single most sought after result from a viewer watching a video!
Our hosting platform can even track where in the video your viewers are watching, meaning you get data back about where people are looking / what they are missing / what they are interested in etc, all which can be used to refine and finesse the film and future productions.
Story telling is just as important in 360 as it is in traditional video, and we have learned a lot about what makes an effective 360 film, and know how to avoid the common pitfalls made by newcomers to 360 production.
We love 360.
We can help you understand it’s application for your marketing and communications.
Call for a chat and let’s ‘look around’ the possibilities!