Does TV advertising work? Is TV still relevant? (What is TV??)
Come on people. Brands that want to go anywhere need media with mass reach and scale and need to engage with customers on an emotional level.
We are your first port of call to produce your TV advertisement and get you advertising on telly.
TV commercials are still the most effective form of all video advertising services if you want to go big, especially when TV advertisements are used alongside online video in an integrated campaign. Research shows that investing in TV increases overall campaign effectiveness by 40%, making it the most effective medium. TV ads are also the best for generating top-line growth that drives profit, with a 2.6% average market share point gained per year when using TV advertising. (Source: 'Effectiveness in a changing media landscape,2016, Binet & Field IPA.' )
Nothing compares with TV for sheer reach. It is still the way to reach the nation.
In the UK TV advertising is carefully regulated, making it a far more trusted form of advertising in the public's mind compared with online advertising which is perceived to be an unregulated medium. The biggest spenders on TV advertising are the big online brands; eBay, Amazon and even Facebook. To build brand trust, brands look to use TV commercials. Everyone can (and should) advertise online, but be seen on TV and viewers will view you differently.
TV is still the leader for those young digital savy pups out there too.. For 16-24 year olds TV advertising accounts for 87% of all their video advertising time per day, seen in full and with sound; and as they get older their TV viewing only increases. (Source: 2015 BARB/ comScore Video / OFCOM Digital Day 2014)
Want to start TV advertising services? We take care of everything from developing the creative concept to the production and then the delivery of the ad to the broadcasters; we can help brands big and small harness the power of advertising.
We have media partners who will help with the distribution of your ad across a range of media including Out of Home, Print, Radio, TV and Online, meaning we are the one stop shop to get you advertising on TV and really building your business.
Discover what video advertising and especially a TV commercial could do for you: 0207 757 7473.